How it Works : Create a Web Site

1. Phone Call with Web Coordinator   • A Web Coordinator will give you a call to discuss the specifics of your business, offer suggestions and discuss the overall design of your site. Customer choose's website package Start-Up Plan or Standard Plan. (for more info click on each plan) • At this time the coordinator will discuss domain names, logo options and pictures options for your website.
2. Art Work is provided.   • In 5-7 business days you will receive art-work for your website. The artwork will be a picture of the proposed website design and is meant to provide an accurate “look and feel” of how the website will appear. • The artwork will have your company logo, relevant images and filler copy. • Once you receive the artwork you have the option of approving the design or requesting additional designs. • The design process will move forward once you approve a design.
3. Copy is Developed   • Based on the conversation you had with the Web Coordinator and the research the Web Coordinator has performed, copy will be developed for your entire site. • Many clients provide very little guidance for the Web Coordinator, this is not a problem. The Web Coordinator you will be working with is familiar with your industry and will not require your guidance. • Some clients provide a lot of guidance, this is acceptable as well, we encourage our clients to become as involved in the project as they desire.
4. Pictures and Video.   • If you have available pictures or videos that you would like available through the site, the Up and Running, Inc. coordinator will work with you to gather that information. • Many Up and Running, Inc. clients don’t have pictures or lack quality pictures. This is not a problem. Up and Running, Inc. offers high-quality stock pictures that can be used throughout your web site. We can choose stock pictures for you, or you can search through the library and choose your own.
5. Search Engine Optimization.   • If the primary focus of your website is to attract new customers Search Engine Optimization is vitally important. Learn how new customers will find your web site on search engines like Google & Yahoo. • Your Web Coordinator will develop targeted key words, phrases, and geographic areas (towns, cities, counties) designed to bring interested parties to your web site. • Each page of your website will target different key words and phrases by optimizing on-site content, title tags and description tags and by providing hi-quality in-bound links.
6. Build-out.   • Your Up and Running, Inc. coordinator will work with their dedicated designer to build-out the entire website. • During the build-out the actual web site is created. The designer will integrate the developed copy, images, video, set-up e-mail, integrate optimized meta-tags and build high-quality in-bound links.
7. Web Site Launch!   • The site launches and your business is now being marketed on-line!   • Your Web Coordinator will follow up for any immediate changes or updates. • Tell customers, family and friends to check out your new on-line marketing program!
8. On-going Maintenance and Web Site Updates   • Up and Running, Inc. handles all of your updates like picture additions, on-going search engine optimization, copy changes and additional e-mail set-up. This is provided at a nominal charge.